The Salamander Company is pleased to announce that AusAID (The Australian Government's Agency for International Development) will continue as a program partner to AFL South Africa in 2009. 

AusAID will provide support to core strategic activities including the execution of AFL SA’s 2009 People & Culture Program. This investment marks the third year of AusAID’s association with the growth and development of footyWILD in South Africa.

Visit www.ausaid.gov.au

The Salamander Company is pleased to announce that global sports broadcaster ESPN will broadcast one AFL match per week into Africa through the DSTV network.  

The Salamander company will work with ESPN to look at ways to enhance the broadcast of AFL matches in the region including the production of local television content focusing on the growth and development of footyWILD in South Africa.

ESPN is one of the leading multinational, multimedia sports entertainment companies and features a broad portfolio of multimedia sports assets.

The Salamander Company is pleased to announce that BlueScope Steel Southern Africa will partner with AFL South Africa’s footyWILD EXTREME program in the Western Cape. footyWILD Extreme is AFL South Africa’s open age competition.

BlueScope Steel is the biggest steel group in Austrasia and a leader in the competitive global steel industry with a fast growing emergence in Southern Africa through the sale and distribution of popular brands Clean COLORBOND® and ZINCALUME®.

The Salamander Company is pleased to announce that the Harm Reduction Association (HRA) will partner with AFL South Africa to produce a footyWILD PRIDE substance abuse prevention module to be piloted amongst staff and participants in the Western Cape.

HRA is a timely and essential force committed to the promotion of harm reduction policy and prevention campaigns relating to substance abuse, tobacco, illicit drugs and alcohol.

The Salamander Company, on behalf of client Avedia Foods, will produce all necessary marketing collateral and packaging for the Mamas Kitchen product range – due to be launched in July 2009.  An attractive, user friendly website will go live in June 2009 to underpin Avedia’s online marketing strategy and provide options for the purchase of products online for customers.

The Australian Football League (AFL) has confirmed that a NAB Cup game (AFL’s pre-season competition) will be staged at Sahara Park - Newlands, Cape Town, South Africa on Saturday 7th February 2009. 

The Salamander Company, local event producer, will be responsible for the coordination of a comprehensive media and marketing campaign around the game in addition to the management of a range of commercial activities and match day assets.

The Salamander Company has been engaged by The Society of Family Health (SFH), an affiliate of Population Services International (PSI), to produce a marketing and communications strategy and implementation plan aimed at increasing the profile and saleability of the “YouthAIDS” program to corporate partners in South Africa. 

PSI, the leading non profit social marketing organisation in the world, harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 60 developing countries.

Visit www.psi.org

The Salamander Company has been appointed to manage Marketing, Sponsorship, PR and Corporate Hospitality for the Africa Cup Polo tournament.  Held at the prestigious Inanda Club, the tournament showcases the best polo from across the continent, with teams competing from Ghana, Nigeria, Kenya and South Africa from the 25th –27th July, 2008.

The Salamander Company is pleased to announce that Thuo Gaming will become a Program Partner to AFL SA’s National Championships to be held in Potchefstroom, North West Province from Saturday 5th - Friday 11th July, 2008.   This will be the first year that the National Championships – a strategic element of the code’s talent identification and people and culture programs – will be held in South Africa.

The Salamander Company will advise Avedia Foods on the launch and distribution of the Mama’s Kitchen product range.  The UK launch of the ‘Mama’s Kitchen’ product range will take place in London in late 2009 and will be followed by similar launches in the USA and a number of African countries.  The Salamander Company is responsible for all strategy, branding, marketing, packaging, advertising and on-the-ground activation.

The Salamander Company has been appointed to assist in the development of strategic alliances and partnerships for ARTH (Association for the Reduction of Tobacco-related Harm). As part of this role, The Salamander Company will be looking to identify and facilitate partnerships with relevant organisations who support ARTH’s mandate to promote healthier lifestyles.

The Salamander Company now manages all marketing and communications activities for the AFL around the development of Australian Football in South Africa.   In addition The Salamander Company will continue to procure and manage Commercial Development and Partnerships for the AFL within the region.

Visit www.aflsouthafrica.org

The Salamander Company is excited to announce that AusAID (The Australian Government's Agency for International Development) will become a Strategic Partner to AFL South Africa in 2008.  AusAID will provide support to core strategic activities including the implementation of the S*DIAT (Sports Development Impact Assessment Tool) and execution of AFL SA’s 2008 People & Culture Program.

Visit www.ausaid.gov.au

The Salamander Company is pleased to announce that African sports broadcaster SuperSport will broadcast a weekly AFL highlights package throughout the 2008 and 2009 AFL home and away season.  The finals series will also be shown culminating in the live broadcast of the AFL Grand Final in September.

SuperSport broadcast’s nine channels of sport across the African continent through the DSTV network.

The Salamander Company, is pleased to announce the launch of The Harm Reduction Association’s (HRA) positive youth lifestyle brand – gr82bme.  Conceptualised and designed by The Salamander Company, the gr82bme brand will represent and leverage HRA’s investments in a range of positive lifestyle projects targeting youth.

The Harm Reduction Association (HRA) is a timely and essential force committed to the promotion of harm reduction policy and prevention campaigns relating to substance abuse, tobacco, illicit drugs and alcohol.

The Salamander Company is Producing the delayed broadcast of the ARTH AFL Challenge on Fox Sports 3 in Australia.  The game will go to air on Wednesday February 6th at 22:00 EST and again on Thursday February 7th at 10:00  EST.

The Salamander Company is proud to announce ARTH (The Association for the Reduction of Tobacco-related Harm) as a major partner for AFL South Africa’s footyWild programs from 2008.   ARTH will utilise various footyWild programs and properties as a vehicle to promote the harmful consequences of tobacco use and substance abuse to learners nationally.

footyWild is widely recognized as a new mainstream sport for the new South Africa underpinned by a quality participation model extending from the introductory skills program through to primary, secondary, regional, provincial and national leagues/competitions.  Based on Australian Rules Football (AFL) within its 10 year lifespan in South Africa the sport is quickly developing into an exciting alternative to more mainstream sporting pursuits such as Soccer, Rugby and Cricket.

The Salamander Company is also pleased to announce ARTH as a broadcast partner for the live broadcast of the ARTH AFL Challenge Saturday 2nd February, 2008.

The Salamander Company will produce the live broadcast of the AFL Challenge taking place at SuperSport Park Johannesburg Saturday 2nd February 2008.  The game will be broadcast live on SuperSport 2, the first time an AFL game has been broadcast live on SuperSport, utilising local and specialist Australia crew.

The Salamander Company has been appointed to promote the ARTH AFL Challenge at SuperSport Park in Johannesburg Saturday 2nd February 2008.

For the first time SuperSport Park will play host to the Carlton Blues and the Fremantle Dockers, two elite AFL teams who are set to clash in a fast paced, highly skilled and spectacular game.  The match will follow a curtain raiser between the Australian Indigenous Youth Team and South Africa’s U19 side.

The Salamander Company, in a joint venture with SK Media Investments, is delighted to announce an exciting partnership with CNBC–TV 18 India to broadcast the successful ‘Kaelo-Stories of Hope’ from July 2008.

As the acknowledged leader for business news in India and the No. 1 channel for corporate decision makers, CNBC-TV18 and its four affiliate channels, currently reaches over 80 million households across India and will provide an exciting and effective base to promote the key premise of the ‘Kaelo-Stories of Hope Series’ - awareness of Corporate Social Responsibility initiatives to a broad stakeholder audience.

The Salamander Company has been appointed the Manager of Commercial Development and Partnerships for AFL SA. 

Australian Rules Football, known as “footy”, has rapidly expanded in South Africa in recent years and has been embraced by many communities and governments. 

Following the coordination of an in-depth research study, The Salamander Company will be responsible for procuring a range of partners and stakeholders to position and market “footy” in South Africa.

Visit www.aflsouthafrica.org

The Salamander Company will develop a Communications Strategy and subsequent Implementation Plan for the Australian Government's aid program to Africa.

The Communications Strategy will assist in improving the effectiveness, profile and support for Australia's aid program to Africa amongst broad stakeholder audiences throughout Africa and in Australia.

Visit www.ausaid.gov.au

The Salamander Company has been given rights to procure sponsorship for the Joburg Open to be staged in January 2008. 

The Joburg Open is a European PGA Tour co-sanctioned tournament played at the Royal Johannesburg and Kensington golf courses – two tried and tested arenas for championship golf.  With a prize purse of €1 million and broadcast to 300 million homes in 26 countries, the Joburg Open is an exciting addition to the Sunshine Tour summer schedule. 

Visit www.joburgopen.com

The Salamander Company has partnered with well-known Polo Event Management company “PLU” (People Like Us) to bring more Polo events to the South African Calendar.

The Salamander Company will assist with all commercial matters including sponsorship, leveraging and positioning of events.

The Salamander Company, in a joint venture with partner SK Media Investments, is working to deliver the successful South African television concept “Kaelo – Stories of Hope” to an international audience.

The Kaelo platforms were developed in South Africa by Kaelo Worldwide Media to provide unique and effective multimedia opportunities to create awareness of Corporate Social Responsibility initiatives to a broad stakeholder audience.

Linked communication platforms include a successful 26-episode television series broadcast on SABC 2 – “Kaelo – Stories of Hope”; a book published with partner Pan Macmillan; a full colour national print insert in “The Star” newspaper; and radio features on 5 local language stations and the Kaelo website.

Plans for a July 08 launch of an Indian series are near completion and producer's are in advanced talks with Sub-Saharan, Australian and Brazillian stakeholders to produce similar concepts in respective regions early next year.

Visit www.kaelosa.com

The Salamander Company has been appointed Sales and Marketing agents for Wish Publications.

Wish Publications currently have two quarterly magazines in circulation in South Africa - “POLO – LEISURE AND LIFESTYLE” and “GOLF – LEISURE AND LIFESTYLE”.  “BOAT – LEISURE AND LIFESTYLE” will be added to the stable in the 3rd Quarter of 2007. 

The Salamander Company, Producer of the Be Your Best Rock Challenge, is pleased to announce that The Industry Association for Responsible Alcohol Use (The ARA) has committed to partner with the Be Your Best Foundation to deliver this exciting youth culture event over the next 3 years following the success of the inaugural tour.  The total value of the sponsorship will be 15 million rands.

The Industry Association, established by the major producers of alcohol beverages in South Africa promotes the responsible use of beverage alcohol, as part of a healthy lifestyle, among those who have already taken the decision to consume beverage alcohol.

Visit www.ara.co.za

Andrew Douglas, Managing Director of The Salamander Company, Producers of the ARA Be Your Best Rock Challenge, has been invited to present at the inaugural World Health Organisation Forum to be held in October this year.

Andrew has been asked to present on the subject of “Innovative Partnerships” and more specifically around his experiences in Africa and Australia with engaging stakeholders from across all tiers of government, a variety of industry sectors, main stream/speciality media and NGO’s to further important health agendas.

Visit www.who.int/en/

The Salamander Company, Producer of the Be Your Best Rock Challenge, is pleased to announce an exciting media partnership with The Mindset Network.  The Mindset network has committed to broadcast in full each performance night from the highly successful inaugural tour.  The total value of the media partnership is approximately 7.5 million rands.

Mindset Network is a non-profit, South African organisation aimed at personal, social and economic development of all people in Africa. Mindset creates, sources and delivers on a mass scale quality educational resources through appropriate mediums.

Visit www.mindset.co.za